In various roles at technology start ups, I’ve utilized my unique combination of business development skills along with a strong analytical mindset to help companies scale & streamline operations across multiple industries.
Compiled, analyzed, & distributed 5 years worth of Groupon’s Salesforce reports summarizing past campaign KPI’s to help create an ideal campaign structure that sales reps could effectively pitch to key accounts.
Analyzed SEO/SEM data to further understand & communicate how Groupon can more effectively target the right customers.
Analyzed live campaign performance data to provide strategic guidance to the inventory management team on where to place top-performing deals on the website, in email sends, & across multiple markets.
Expanded Packback's presence in six different universities from a total of 3 users to 30 users resulting in over $100,000 in revenue in less than 14 months.
Developed and executed on-campus strategies to generate new business. Helped refine Packback’s sales process & grew the sales team from 11 to 40 reps in less than a year.